My ever growing Internet Marketing Lexicon

Key- vocabulary of an Internet Marketer in my plain english

Content Producer - Thats you, someone who creates content - articles, images, videos and audio for webpages - as your empire grows you may find yourself purchasing content. Also a term that is used within the Associated Content program for its members.

Traffic - visitors, the people on the web who visit your site

SEO - Search engine optimization - the techniques of designing your web page and content to rank well on major search engines

Meta Tags - or elements, descriptive terms used within the header section of a pages html - at one point these elements held major sway with search engines, this is no longer true. The most commonly used elements are.

• keywords
• description
• language
• robots

HTML - HyperText MarkUp Language - the code browsers (IE,fireFox,Netscape,Opera etc.) read to figure out how to display a web pages content.

CSS - Cascading Style Sheets, the newest standard in web design - at its most basic allows a for a cleaner smaller code and allows one to set prioritity levels

Keywords - for our purposes, this refers to the query a user puts into a search engine - another meaning is words that appear at a high frequency within any document.

Long tail keywords - as most people create an article or page with the hopes of being found by a search engine, it helps to optimize at varying levels - if your user searches with the keyword query “money” you will have a lot of competition, but if you target the long tail “save money in a depressed economy” or another natural search term, you may have more luck.

Backlinks - or inbound links, Links outside of your webpage that link to your page or content, backlinks are one of the key factors to high site ranking in search engines.

NoFollow - some pages use the nofollow html attribute code, this tells a webcrawler for a search engine to not allow this link to effect pagerank - this is done to limit SPAM comments in ones pages as you are removing the incentive for a spammers link. This term was created by google but is recognized by yahoo and msn search.

DoFollow - the opposite of above. When you are creating backlinks to your hub,blog article or page, it is in your best interest to include links within sites and forums that are doFollow. There are plugins for Firefox that will show and recognize such links.

PR - PageRank - when discussing the quality of ones backlinks, the authority of the link is integral..one of the measurements of a links quality is the PR of the referring site.PageRank is an algorithm used by Google. PageRank is scaled between 0-10, 10 being the best, an example of a PR10..is google.com. The details of the algorithm are both complex and secretive.

Alexa Rank - Alexa ranking is another measurement used to value a webpages importance, this valuation is usally reserved for advertisers and site sellers, this ranking is more easily gamed. It is derived in similar method as TV’s Nielsen ratings, it is traditionally accepted that one could rank higher in Alexa by using the Alexa toolbar, and surfing one own sites actively, inclusion of the Alexa widget is supposed to help also.

Advertisers - those who pay yee

Publisher Networks - A middle agency that acts as a middleman between advertisers and affiliates (AKA Publishers) they are responsible for payment to the affiliate, tracking and anti-fraud.

• Commission Junction
• PepperJam Network
• Hydra Network
• MaxBounty
• NeverBlue
• COPEAC
• ClickBank

I have a massive list of CPA networks posted here in the sidebar of www.themagicof.info

Publisher - You, the person who publishes content and advertisements to the WWW (World Wide Web)

Affiliate - You, as you are affiliated with a advertiser in order to campaign their product or service, it is not necessary to be a member of an affiliate network in order to be an affiliate, many companies have in-house affiliate programs.

Impressions - the number of times an ad is viewed.

Sales - sales generated by your links

Leads - information captured and forwarded to your advertiser, many times as part of a free trial promotion or other small incentive

CTR- Clickthrough, ratio of clicks to views (impressions)

CPA- Cost Per Action, or Acquisition - the payment you receive from advertiser for desired action

CPC - Cost Per Click, your average earning per click, sometimes shown as eCPC

CPM - Cost per thousand, sometimes shown as eCPM

PPC - Pay per Click, you may find yourself on the buying side of advertsing on search engines and content networks using AdWords or Facebook Ads - PPC is what you pay per click -sometimes you may also PPI

PPI - Pay per Impression

ClickBank- a network primarily involved in eBooks and always a product available for digital delivery. Commissions are generally $25-40 USD, one must make 5 sales from unique Credit cards in order to reach payout.

• $/sale - your commission
• Total $/sale - same thing, may be different if the product has recurring payments-not quite sure
• %/sale - what percent of sale you earn
• %refd - percentage of products sold by affiliates, a low percentage could mean they have success selling via their own methods
• grav -Gravity - number of distinct affiliates who earned a commission by referring a customer- this is a weighted measurement - this factor is usually used to quickly determine a products viability

Types of leads

Usually one will want to target a lead that is quick and easy for your traffic

• email submits -yep, enters email
• zip submit - thats zip code, in case your international
• phone submit - you get it
• Confirmation - sometimes a lead will have to confirm an email thats entered, sometimes they will receive a phone call, sometimes the mailing address will be checked for validity before your lead will register

email marketing - you might want to develop a mailing list or newsletter,if you do you need to conform to Can-Spam regulations

CAN-SPAM- Controlling the Assault of Non-Solicited Pornography And Marketing Act of 2003.

The 3 main rules of CAN-SPAM compliant mail

An OPT OUT option or Unsubscribe Compliance

• A visible and operable unsubscribeoption is present in all emails.Consumer opt-out requests are honored within 10 days.

Content Compliance

• Accurate from lines, meaning one cannot use false or misleading information including “friendly froms”
• Relevant subject lines, not deceptive
• A legitimate physical address of the publisher and/or advertiser is present.A label is present if the content is adult.

Sending Behavior Compliance

• A message cannot be sent through an open relay
• A message cannot be sent to a harvested email address
• A message cannot contain a false header

-wikipedia (CAN SPAM)

Double Opt-In - Your target enters an email address requesting info (opt-in) then receives a confirmation email with link that must be clicked (double opt in)

Pending Commissions - just because a lead is shown in your console doesnt mean its going to your bank account just yet

Locked Commissions - Your advertisers are given a time limit to confirm that they want to pay for your leads, once they confirm the lead, it is locked - now it is yours - that is if you reach minimum payout level. This date is usually within the second week of the month following the origination of the lead.

Bonuses - sometimes your advertisers offer an increase for certain performance levels or sales on special events, or the publisher network offers bonuses -for example the PepperJam network gives me 50USD in bonuses a month for blogging about their program.

SID- ShopperID - this is a code that you can personalize and append to your affiliate links within most publisher link consoles.

Encryption - you may want to hide the fact that your link is an affiliate link or hide the source of your referrers, in console encryption will not hide your referral source from your network! This is actually not a very useful function from within the console.

URLshortening - using services such as tinyURL will allow you to mask the fact that your link is an aff link, and allow you to put your own keywords into the links address, in addition you could track that links history via the the tinyurl console. There are many,many more advanced ways to do this and TinyURL is pretty commonly known and overused by Spammers - its not even allowed on CraigsList!

Minimum Payout level - most networks arent going to cut you check until you make 100 bucks, sometimes its as low as 50 if you set up direct deposit. PepperJam has a $25 minimum payout level!

W9- Tax form that you will be required to fill out in order to be paid

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